About Us

Erica is originally from Leeds and studied fashion design at Birmingham Institute of Art and Design. After a decade working for several well known high street brands Erica, who has always had a passion for beautiful dresses, decided to start her own couture business; her inspiration is her Nanna Ellen who was a seamstress for Harrods in the 1940's.

Quite simply Erica has an eye for detail, she adores beautiful fabrics & trims. She understands the importance of individuality and how to design a gown that flatters your unique shape by using the most suitable silhouette. Once the key shape has been established the drama can begin with the use of layering and stunning embellishments.

Most importantly Erica listens to her customers, she understands that no two brides are alike and that is the corner stone of the business. 

Terry Keane worked with Erica in a previous role and they partnered up in 2011. Between them they have over 40 years experience covering design, pattern cutting, sewing and textiles. This combined knowledge enables them to develop a design concept from an initial sketch to a perfectly fitted bespoke garment. 

Values

Our aim is to create beautiful, unique and individual gowns in our Manchester studio, using quality fabrics and exquisite silks.  We are extremely passionate about the importance of keeping the UK Clothing Manufacturing industry alive and we employ seamstresses who have witnessed both the decline and now the rise of couture in this country.   

We value individuality, choice and opinion. For that special outfit our customers do not want what is readily available on the high street, they want to be able to express themselves and have a garment that reflects them as individuals.

Please enjoy looking at the lovely images on our site and whether it is a bridal gown or an outfit for that special occasion we can create it for you....."the only limitation is your imagination!"