Erica is originally from Leeds and studied fashion design at Birmingham Institute of Art and Design. After working as a designer and creative pattern cutter for several well known high street brands Erica, who has always had a passion for beautiful dresses, decided to start her own couture business in 2010; her inspiration is her Nanna Ellen who was a seamstress for Harrods in the 1940's.
Quite simply Erica has an eye for detail, she adores beautiful fabrics & trims. She understands the importance of individuality and how to design a gown that flatters your unique shape by using the most suitable silhouette. Once the key shape has been established the drama can begin with the use of layering and stunning embellishments.
Most importantly Erica listens to her customers, she understands that no two brides are alike and that is the corner stone of the business.